Based on research conducted by the Asia Research publication, Piers Lee provides an overview of the evolution of survey technology and how this is opening research to new applications and to new users. Atsushi Yamamoto will then discuss developments in passive metering research, with an example on how this can be applied to purchase path analysis, providing diﬀerent insights into customer experience research.
Presentation by Piers Lee, Managing Director BDRC Asia and Deputy Editor Asia Research together with Atsushi Yamamoto, Director – Marketing Communications at GMO Research, Inc.
Presented at Asia Research Breakfast Seminar “Customer Experience is Getting Better” in Kuala Lumpur, Malaysia on April 20, 2017.
A Linking Asia 21 production brought to you by Asia Research Online and Magazine.
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