Traditionally, researchers have been forbidden to engage consumers in a sales process. Does mobile technology enable an ethical way to integrate insights with activation? Happi is a consumer engagement insight app with applications in insights, promotions, recruitment and employee engagement. The Happi Hug enables marketers to go from concept, to test, to activation, to insight, to refined idea in hours while serving the client, protecting the individual, and benefiting the community. Happi’s founder will present the Happi Hug and seek input about the usefulness and appropriateness of this approach.
Presented at Asia Research Breakfast Seminar in Singapore on April 26, 2018.
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