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The Trip Advisors for Consumer Products

What if respondents came to you wanting to try your products, and then became your product advocates?
Traditional product testing usually involves laborious home placements or central location tests, but the
results of great product reviews can be left sitting idle in the insight department.
Try and Review takes a different approach. Inspired by review websites, such as Trip Advisor, marketing
managers are now using product research to promote their products through new media. Try and Review
Co-Founder Alexia Sichere will explain how product research can be transformed into powerful content
marketing.

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By Alexia Sichere, Co-Founder & General Manager of Try and Review
Presented at Asia Research Breakfast Seminar in Singapore on September 27, 2018.
A Linking Asia 21 production brought to you by Asia Research Magazine.

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