Related session at APAC MRMW 2017
Panel Discussion: Embracing technology to stay relevant in a new era of consumer insights covered the following:
- Keeping pace with new technology trends and integrating them into your research toolbox
- New tools – new insights: can we really generate more, better or different insights?
- Make a wish – dreaming up the ultimate research tool
Deepak Chandran is a Global insights & analytics professional with over 14 years of experience in client side insight & research agency leadership roles. He is highly accomplished in addressing a wide variety of marketing challenges across multiple categories from fast moving consumer goods(FMCG) to specialized medical devices-working with industry leaders like Mondelez, Johnson & Johnson, Fonterra, Danone, Unilever to name a few. Deepak has built progressive experience across global, regional & local roles with a deep understanding of Asian markets having lived and worked in India, Indonesia, Malaysia and Singapore. His specializations include innovation, brand equity, analytics, sensory research and corporate & brand strategy.