Interview

A Story of Resilience – A Qualitative360 APAC 2016 Sneak Preview

At the upcoming Qualitative360, leading research practitioners and academics will exchange ideas and strategies, brainstorm on the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Asia Research steals a moment with Mr. Hidayatullah Cahyatama, Founder & […]

Malaysia: The Insider View

Recently we took the chance to discuss with Datin Kala Sethu her new role as the president of the Market Research Society of Malaysia (MRSM), her view on the research business in Malaysia, and what changes we can expect within the next few years. Asia […]

Le Printemps des études 2016 [Paris]

This year, the Printemps des études promises to be the industry event of the year. Created by and for the Communications, Marketing and Research profession in response to the industry’s need for a more comprehensive event, the trade show will be launched on 14 April […]

How to promote research in Asia?

In May 2014, ESOMAR held its Asia Pacific conference in Jakarta, Indonesia. With the fourth-largest population in the world, increasing political stability, and an economy driven by increasing consumerism, Indonesia is becoming an important research market for the region. Asia Research interviewed the Director General […]

Google Glass — Stay Tuned

In a recent article, Ray Poynter, Vice President and Director of Vision Critical University, highlighted that the Internet giant Google is now a mainstream player in the market research industry. “Google has been a major player for years in business intelligence (BI), but with tools […]

Creating Lasting Impact

Kristin Luck was one of the original pioneers of the multimedia online research business – back in 1998 – when she joined ACNielsen to assist in the development of proprietary capabilities for testing full-screen video and other multimedia materials securely online. As a co-founder of […]

Connecting Brands with the Mobile Consumer

“We help brands to connect with the mobile consumers anywhere, any time,” says Alistair Hill (pictured), co-founder and CEO at On Device Research, a company that has been fully focused on mobile market research from day one. Before the next Market Research in the Mobile World […]

Courting the Asian Luxury Consumer

After years of exceptional growth, a slowdown in luxury retail spending in Asia has been reported recently, in “Rich Pickings”, a report on the Asian luxury goods market by the Economist Intelligence Unit (EIU). The report and many other media outlets stated that this can […]

Research & Results – Meet the Industry in Germany

The 2013 Research & Results market research trade show is an ideal forum for the industry to present itself and its services to experts and customers, alike. Held every October in Germany, the event is now in its 8th year. While the trade show started […]