Four ways to increase marketing research effectiveness

After attending a WARC seminar on marketing effectiveness this morning, I left with a strong impression that many recent findings in marketing science are struggling to find acceptance in marketing and in my own profession of market research. A recent book, Eat Your Greens, published […]

Rakuten Insight Announces New Leadership

Rakuten Insight Global, Inc. has named Takahiro ‘Tack’ Yamaya as Company President, replacing Hidefumi Watanabe, who is being promoted to a broader director role within the Rakuten Group. Yamaya joined the firm in 2015 as Executive Director of AIP, before moving to Rakuten Insight Global […]

MRMW APAC Conference

I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights at Go-Jek, stated when he kicked off the 2019 APAC edition of MRMW in Singapore. With the theme ‘Powering the […]

London Quirk’s Event Was A Learning Experience

The inaugural Quirk’s Event London in February exceeded all of our expectations. We were aiming for 600–750 attendees and our final registration count was over 1,200! Conference-goers were pleased with the quality of the speakers, giving them an average rating of 4.2 out of 5. […]

Talking About Generations

Asia Research held its Q3 Singapore breakfast seminar in September: ‘Talking about Generations’. The seminar focussed mainly on the Millennial generation, but addressed a range of products and categories and discussed how the new generation of consumers is different. It was also the first seminar […]

Review: APRC Conference 2017

In September this year, the APRC 2017 Conference was held in Ulaanbaatar, Mongolia. It was a two-day event consisting of presentations, workshops, ‘trend sharing’, and case studies. The APRC 2017 Conference brought together the experiences, cases, methodologies, and techniques of marketers, branding agencies, market research […]

Research & Results 2017

The Research & Results 2017 show was yet another highly successful event, with close to 180 exhibitors from more than 20 countries. In keeping with the show’s motto, “Insight Innovation”, the event organiser put up an ‘Innovation Area’ for the first time this year. In […]

The Kuala Lumpur Breakfast Seminar

Asia Research held its inaugural research seminar at the Majestic Hotel, Kuala Lumpur on 20th April 2017. This was an extension of its highly successful series of breakfast seminars that have been held in Singapore and Jakarta. With Malaysia having relatively few research events, the […]

WHAT Conference

The first ever conference dedicated entirely to behavioural data took place earlier this year in April in Amsterdam. Over two days, Netherlands-based behavioural data research company Wakoopa brought together over 150 global market research and data professionals in behavioural data to share exclusive insights and […]

Let’s Rendezvous in Paris!

On 20th and 21st April, 2017, the trade show Le Printemps des études, will be taking place at the Palais Brongniart in Paris. In the form of stands, conferences, gatherings, round table discussions and benchmarking workshops, the event highlights trends and innovations in marketing and […]