Talking About Generations

Asia Research held its Q3 Singapore breakfast seminar in September: ‘Talking about Generations’. The seminar focussed mainly on the Millennial generation, but addressed a range of products and categories and discussed how the new generation of consumers is different. It was also the first seminar […]

Review: APRC Conference 2017

In September this year, the APRC 2017 Conference was held in Ulaanbaatar, Mongolia. It was a two-day event consisting of presentations, workshops, ‘trend sharing’, and case studies. The APRC 2017 Conference brought together the experiences, cases, methodologies, and techniques of marketers, branding agencies, market research […]

Research & Results 2017

The Research & Results 2017 show was yet another highly successful event, with close to 180 exhibitors from more than 20 countries. In keeping with the show’s motto, “Insight Innovation”, the event organiser put up an ‘Innovation Area’ for the first time this year. In […]

The Kuala Lumpur Breakfast Seminar

Asia Research held its inaugural research seminar at the Majestic Hotel, Kuala Lumpur on 20th April 2017. This was an extension of its highly successful series of breakfast seminars that have been held in Singapore and Jakarta. With Malaysia having relatively few research events, the […]

WHAT Conference

The first ever conference dedicated entirely to behavioural data took place earlier this year in April in Amsterdam. Over two days, Netherlands-based behavioural data research company Wakoopa brought together over 150 global market research and data professionals in behavioural data to share exclusive insights and […]

Let’s Rendezvous in Paris!

On 20th and 21st April, 2017, the trade show Le Printemps des études, will be taking place at the Palais Brongniart in Paris. In the form of stands, conferences, gatherings, round table discussions and benchmarking workshops, the event highlights trends and innovations in marketing and […]

MRSM Conference

Themed “Insights O2O”, the MRSM (Marketing Research Society Malaysia) Annual Conference at the end of last year was held at The Eastin, Petaling Jaya. With close to 120 attendees, the conference was attended by a good mix of professionals, online and offline providers, as well […]

Research & Results 2016

The Research & Results trade show had another record year in 2016, with 191 exhibitors from over 20 countries. Held at the Munich MOC Centre in Germany, a total of 3,300 participants visited the exhibition centre over the two days of the show. In addition […]

Digital answers… why ask questions?

The latest Asia Research Seminar <em>Digital Answers… why ask questions?</em> looked at some of the fundamental issues surrounding data collection, how we ask questions in survey research, and whether we even need to ask questions at all. Testuji Okuuchi from CINT pointed out that online […]

Review: ESOMAR APAC “Get Connected”

This year’s ESOMAR Asia Pacific conference in Tokyo, Japan, again brought together the marketing, advertising and research community across the Asia Pacific region. Full of inspiration with its 20+ presentations, exhibition and networking breaks, the 17th edition provided a platform for attendees to “Get Connected” […]

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