Consumer & Shopper

E-commerce in APAC

APAC E-Commerce – The Next Online Shopping Standard

E-commerce in APAC

The pandemic was one of the catalysts of the ‘e-comm boom’ and it caused a huge number of new online shoppers and businesses to join the game. But even before the health crisis, the Asian digital market was already leading the way with its innovative […]

Brand Humanization

The Evolution of Brand Humanisation

Brand Humanization

How bot-enabled research can help businesses and brands develop a deeper understanding of personal/household hygiene habits in order to meet the needs of African consumers, and increase their business impact. Many years ago, in the days of one-way communication, brands dictated their terms to consumers, […]

Needs identification

Needs Identification and Idea Screening

Needs identification

We all know that too many newly launched products fail. However, with cost-effective, quick-turnaround online testing now available earlier in the product life cycle, brands can increase product potential by better understanding market/ consumer needs from the outset. By identifying the most important needs and […]

Online dating in Asia

Against the odds: The rise of online dating in Asia

Online dating in Asia

The COVID-19 pandemic, with its lockdowns and border closures, has created many a lonely soul. This is perhaps the main reason why online dating has seen a meteoric rise since the coronavirus first hit. But online dating apps are not new, and they are just […]

Influence the online shopper journey

Influence the online shopper journey by applying psychographic insights

Influence the online shopper journey

When looking to understand and influence the online shopper journey, there is a tendency to focus on touchpoints, like social media, reviews, and online retailers. However, there’s an alternative view of segmentation that digital marketers could consider: psychographics. Because consumer journeys are highly personal – […]

brand partnership

Elements of successful brand partnerships

brand partnership

We live in an era where brand collaborations are increasingly commonplace. While this may seem like a recent trend, brand partnerships have been around for decades. One of the most prominent examples is Betty Crocker partnering with Hershey’s in the 1980s to include chocolate syrup […]

How to build and retain trust in uncertain times

Brand trust: Unanimously agreed as being the single most important metric in the brand health value chain, and also the one that is hardest to attain. With the disruption that Covid-19 has caused worldwide, it is not surprising to see brands struggling with this measure […]

mobile research

Understanding Consumers through Their Mobile Activity

mobile research

A consumer’s thoughts, preferences, and desires can be determined through their online search, browse, stream and surf activity. In the history of marketing, there has never been a more direct, intimate, and current window into the soul of consumers than their online behaviour. In Asia, […]

COVID-19 is Making Esports Mainstream

COVID-19 is Making Esports Mainstream

COVID-19 is Making Esports Mainstream

The numbers don’t lie – esports has been on the rise for a while now. The industry is valued at close to 1.1 billion dollars today and is expected to grow at an average of 13% through to 2023. While North America, China, and South […]