Smoothies – Consumer Awareness of Health & Well Being

The world market for smoothies is expected to touch US$9 billion by 2015, according the Global Industry Analysts.

The primary reasons contributing towards the growth of this beverage market segment are health benefits and taste.

Smoothie is a blended, chilled beverage made from fresh fruits and vegetables. Sometimes sweetened, it may also contain chocolate, syrup and ice ingredients. Some smoothies are made only from fruits, while others may contain honey, crushed ice, frozen fruits or frozen yogurt. In addition, these may also contain milk, but do not contain ice cream like milkshakes. The natural ingredients in this drink could make it an ideal nutritious drink.

Since it is made of fresh fruits and vegetables, it provides essential vitamins, minerals and trace elements, which help in maintaining good health and energy. In addition, the right blend of ingredients offers a great way of cleansing and detoxifying the body.

Smoothies became available in the US in the late 1960s, which currently dominates the world smoothie market. By 1990s and 2000s it made its presence all over the world. It has gained great buy generic paxil cr popularity across the US and the UK, forming a major segment of the soft drinks market. The market for smoothies has grown tremendously over the past decade and there are many companies competing for the top spot. The Jamba Juice, Orange Julius, TCBY Systems, Planet Smoothie, Freshens® Quality Brands, Smoothie King and Surf City Squeeze are the leading players in this highly fragmented market.

Europe is soon catching up, with Canary Islands, Italy, Portugal and Spain registering excellent sales, where smoothies offer a great respite from round-the-year warm climate. Consumers can readily find smoothies at various shops, restaurants and juice bars, such as Boost Juice bars which is an international chain of retail outlets selling smoothies. In addition, Crussh Juice Bars, Ella’s Kitchen (Brands), RDA Organic and Innocent Ltd. are the leaders in the smoothie market.

APAC is also an emerging market, where the global players are planning to enter by opening new stores. There are several companies trying to cash in the leading trend among consumers to opt for health drinks rather than soft drinks.