Case studies – Page 5 – ASIA RESEARCH Magazine

Gaining Distribution Flexibility through Merger with its Bottlers

Many consider the food and beverage industry as cut-throat, competition is always tough. To survive in this industry, one needs to know how to satisfy effective and maintain customers. In the beverage industry, packaging is important. Good packaging would have a great effect on customer […]

Singapore’s ambition to become the Silicon Valley of Consumer Insight in Asia

The Singapore Economic Development Board (EDB), the Government agency for attracting foreign investment, has recently set up a ‘Consumer Insights’ special division. The objective is to develop the Singapore market research industry as the leading centre of regional consumer insights excellence in Asia. Formerly, the […]

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