Case studies

Insight into specific products, categories, consumer groups, or geographic markets

Tap into Emerging Markets with Feature Phone-Friendly Surveys

Mobile phones, once enjoyed only by the more affluent consumers, are now ubiquitous across socioeconomic classes, and not just for voice and texting. For more than two billion people worldwide, it is the channel through which they access the Internet. In contrast, only about 600 […]

Fit for Business – SME Series

With the closure of California Fitness, one might question the viability of the gym business in Singapore. However, the answer lies in moving with the times, and that is how UFIT (a holistic fitness organisation) has developed their business to include gym, bootcamps, sports education, […]

3 Steps to Improve Your POS ROI in Asia

While the retail landscape in Asia varies vastly, for most food categories the store floor remains a vital battleground, commanding more than 95 percent of sales. In this article, we will share three steps to help you improve your point-of-sale (POS) return on investment (ROI). […]

Shopper’s insights: Value for money

APAC Shoppers rank value for money as the top factor when choosing where to buy technical consumer goods – both online and offline In today’s challenging physical and digital global retail environment, it is imperative for both online and offline retailers to not only carry […]

Preponing Your Research in India?

What do you do when your client wants to do their research ahead of its scheduled time? Quite simple; Prepone it! ‘Prepone’ is a word coined by Indians and is defined in the New Oxford Dictionary of English as: “to bring forward to an earlier […]

A Story of Resilience – A Qualitative360 APAC 2016 Sneak Preview

At the upcoming Qualitative360, leading research practitioners and academics will exchange ideas and strategies, brainstorm on the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Asia Research steals a moment with Mr. Hidayatullah Cahyatama, Founder & […]

Asia Pacific survey: How digital shapes the customer journey

With the escalating penetration of smartphones and improving internet infrastructure across the Asia Pacific region, the mobile device has become consumers’ primary gateway to the Internet. According to a recent GfK study, accessing the internet via the smartphone has become a daily activity for 83% […]

Fashion, Mongolia’s Secret Weapon in International Trade

Mongolia is known for its mineral wealth. Indeed 59% of its exports are minerals, especially copper and most of this is exported to China. However there is another sector worth considering and that is fashion. There are over 20 million cashmere goats roaming the Mongolian […]

Vietnam’s Thriving Start-up scene

Why is Vietnam stage for a thriving start-up scene? Vietnam is the one of the few remaining communist states in the world but at the same time, it is also home to one of the fastest growing start up scenes in Southeast Asia. Furthermore, 40 […]

Powering Your Brand for Growth in Southeast Asia

The recent release by WPP and Millward Brown of the 2015 BrandZTM Top 100 Most Valuable Global Brands showed that brand value has risen substantially over the past 10 years despite economic and societal disruptions. The total brand value of the Top 100 now stands […]