Case studies

Insight into specific products, categories, consumer groups, or geographic markets

Asia Pacific survey: How digital shapes the customer journey

With the escalating penetration of smartphones and improving internet infrastructure across the Asia Pacific region, the mobile device has become consumers’ primary gateway to the Internet. According to a recent GfK study, accessing the internet via the smartphone has become a daily activity for 83% […]

Fashion, Mongolia’s Secret Weapon in International Trade

Mongolia is known for its mineral wealth. Indeed 59% of its exports are minerals, especially copper and most of this is exported to China. However there is another sector worth considering and that is fashion. There are over 20 million cashmere goats roaming the Mongolian […]

Vietnam’s Thriving Start-up scene

Why is Vietnam stage for a thriving start-up scene? Vietnam is the one of the few remaining communist states in the world but at the same time, it is also home to one of the fastest growing start up scenes in Southeast Asia. Furthermore, 40 […]

Powering Your Brand for Growth in Southeast Asia

The recent release by WPP and Millward Brown of the 2015 BrandZTM Top 100 Most Valuable Global Brands showed that brand value has risen substantially over the past 10 years despite economic and societal disruptions. The total brand value of the Top 100 now stands […]

The Modern Muslim Opportunity

There are estimated to be around 1.6 billion Muslims in the world, or about 23% of the world’s population. In Asia-Pacific, where around 62% of the world’s Muslims live, nearly 1-in-4 people are Muslim (Pew Research). Islam prescribes many aspects of daily life, so it […]

Women in South East Asia: The Rise of Soft Power

Women are a hot topic for marketers at the moment. Brands across the world are seizing on the opportunity to align themselves with pro-empowerment messaging, in a bid to tap in to more emotional spaces and to stand for something more. The world of business […]

Hong Kong: Purchase Journey for Flight Tickets

Armed with multiple mobile devices, highly connected consumers in today’s digital era are transforming the travel sector’s landscape into an increasingly professionalized one, especially in a developed market like Hong Kong. Transactions which were once carried out face-to-face have progressively been brought online, with 65 […]

The Power of Three: Art, Technology, and Business

Hyper Island saw the Internet before it happened! When Hyper Island set up operations twenty years ago, they could see how the coming together of multiple disciplines in multimedia computing would have new applications in business. However, there was a need to train a new […]

Islamic Consumers: The Next Billion

If you consider that in the next 17 years, there will be 2.2 billion Muslims in the world, the size of the population of China and India put together, your views as a marketing and research professional on the “Next Billion” may get somewhat altered. […]