TapestryWorks recently conducted some fascinating research into the meaning of beauty for Muslim women in Indonesia and Malaysia. The self-funded project looked at the key emotional goals relating to beauty, using our StoryWorks framework and Visual Think Cards, perceptions of local female celebrities in relation […]
There are estimated to be around 1.6 billion Muslims in the world, or about 23% of the world’s population. In Asia-Pacific, where around 62% of the world’s Muslims live, nearly 1-in-4 people are Muslim (Pew Research). Islam prescribes many aspects of daily life, so it […]
Women are a hot topic for marketers at the moment. Brands across the world are seizing on the opportunity to align themselves with pro-empowerment messaging, in a bid to tap in to more emotional spaces and to stand for something more. The world of business […]
Armed with multiple mobile devices, highly connected consumers in today’s digital era are transforming the travel sector’s landscape into an increasingly professionalized one, especially in a developed market like Hong Kong. Transactions which were once carried out face-to-face have progressively been brought online, with 65 […]
Hyper Island saw the Internet before it happened! When Hyper Island set up operations twenty years ago, they could see how the coming together of multiple disciplines in multimedia computing would have new applications in business. However, there was a need to train a new […]
If you consider that in the next 17 years, there will be 2.2 billion Muslims in the world, the size of the population of China and India put together, your views as a marketing and research professional on the “Next Billion” may get somewhat altered. […]
Engage and empower the consumer for deeper levels of engagement According to figures released in October 2013 by China’s central state news organization, Xinhuanet, Chinese tourists are set to make 100 million overseas journeys in 2014, a rise in excess of 10% on this year, […]
In Vitro Pte Ltd is a research and manufacturing company “dedicated to the use of natural technology for enhancing the human experience”. Singapore has one of the highest global per capita consumption of concrete to feed its booming construction industry, yet it is also known […]
Indonesia is a country that is far too often associated with paddy fields and beaches rather than seen for what it really is – a young, buzzing country quick to adopt anything and everything new, especially when it comes to mobile. Source: Semiocast, July 2013 […]
After years of exceptional growth, a slowdown in luxury retail spending in Asia has been reported recently, in “Rich Pickings”, a report on the Asian luxury goods market by the Economist Intelligence Unit (EIU). The report and many other media outlets stated that this can […]
