Case studies

Insight into specific products, categories, consumer groups, or geographic markets

APAC Affluent Back to Growth

The 2013 Ipsos PAX study surveyed the affluent groups in Hong Kong, Singapore, Korea, Taiwan, Thailand, Malaysia, India, Indonesia, the Philippines, Australia and Japan. Already in its 17th year, the survey is conducted year- round, and Ipsos spoke with 19,890 affluent people across the region […]

We make it!

The SME Series by BDRC Asia Case studies of successful small & medium enterprises and how they have or have not used market research – interview with Daniel Tay, Founder of Bakerzin Singapore is one of the world’s leading destinations for cuisine with a fusion […]

Online Goldmines

Internet businesses face the challenge of building brands in the highly crowded and competitive virtual world, and attracting the traffic and advertising revenue among many more online competitors. The dotcom bust from 1999 to 2001 was a product of companies receiving a lot of investment […]

Brave Enough to Venture

The SME Series, by BDRC Asia There are myriad hair and beauty salons in Singapore, so how does one build a successful international business in this sector from scratch? Irene Teo, Director of The Hair Secrets, founded the company in 1981, and through her hard […]

Let there be fun!

Case studies of successful small & medium enterprises and how they have or have not used market research The hotel and hospitality business in Asia has been through turbulent times in the last decade. While local attractions in Singapore such as Resorts World, River Safari, […]

NFC Technology – the next big thing?

Industry experts forecast that mobile payments will exceed US5 billion by 2014. NFC is predicted to be the most-used solution for mobile payments, with global transactions to jump over US$ 150 billion. Micropayment services are expected to go mainstream, with many companies jostling for space. […]

On-line Research is About to Leave Home

The World Wide Web is 18 years old and after some rebellious teenage years is about to mature into a very different adult than we all expected from its youthful promise.  With adulthood, comes the yearning to leave home and become independent, and that’s exactly […]