Economic / Industry

Reviews of the research / consumer insight industry, global economic matters, industry overviews with survey elements, etc.

Buzzwords in research for 2018

The most common buzzwords in research for 2018 will be ‘Artificial Intelligence’ and ‘disruptors’. Several marketing and research conferences this year are being organised around these two themes, so for the first digital magazine from Asia Research this year, we wanted to examine why these […]

Getting Smart On Data

Asia Research recently concluded its annual review of the online and research technology business in Asia. This review involved conducting interviews with a range of industry experts who are the heads of some of the leading online panel and research technology companies operating in the […]

Singapore’s Top Ten Favourite Brands in 2017

MILO  has been ranked as Singapore consumers’ favourite brand, according to the latest brand survey from Superbrands, which was conducted by the research agency BDRC Asia earlier this year, in September 2017. The latest findings from Superbrands identified over 500 of Singapore consumers’ favourite brands […]

The Asia Research Breakfast Seminar Season

In June and July, Asia Research held two of its signature breakfast seminars in its core markets of Singapore and Indonesia. The seminars continue to reach new areas of research, with sponsors and speakers showcasing best practice and studies that have delivered more insight than […]

Review: APRC Conference 2017

In September this year, the APRC 2017 Conference was held in Ulaanbaatar, Mongolia. It was a two-day event consisting of presentations, workshops, ‘trend sharing’, and case studies. The APRC 2017 Conference brought together the experiences, cases, methodologies, and techniques of marketers, branding agencies, market research […]

Research & Results 2017

The Research & Results 2017 show was yet another highly successful event, with close to 180 exhibitors from more than 20 countries. In keeping with the show’s motto, “Insight Innovation”, the event organiser put up an ‘Innovation Area’ for the first time this year. In […]

State of the Industry Report – Headwinds

Asia Research has recently completed our 2017 research-on-research study in Asia, including the 6th annual Stakeholder Survey among those employed in the market research industry across the region (either as buyers or suppliers), and the annual Buyer Surveys in Singapore and Indonesia, specifically among corporations […]

Burnt Fingers

In April 2017, the Flamingo Group, a global insight and strategy agency, announced that it would close all seven of its international offices on the grounds of “the organization’s inability to reach unspecified revenue goals”. This announcement came after the company recently made new investments […]

Employer Image of the ‘Big 4’ Agencies

Part of the purpose of the annual Asia Research staff satisfaction survey is to assess the image of the ‘Big 4’ agencies in Asia: Nielsen, TNS, Millward Brown, and Ipsos. Based on the surveys of 286 research professionals conducted at the end of 2016, of […]

The Kuala Lumpur Breakfast Seminar

Asia Research held its inaugural research seminar at the Majestic Hotel, Kuala Lumpur on 20th April 2017. This was an extension of its highly successful series of breakfast seminars that have been held in Singapore and Jakarta. With Malaysia having relatively few research events, the […]