Thailand has experienced tremendous economic development in the past decade. With strong government support, a competitive labour force, and excellent infrastructure, the Land of Smiles is now touted as one of the most attractive markets for foreign investments. In fact, Thailand has been voted as […]
This decade is seeing some of the biggest changes in consumer markets, much of it driven by technology and e-commerce. The so-called ‘disruptors’ are giving consumers reasons to change, and making it easier for them to do so. In partnership with Lightspeed Research, BDRC undertook […]
A lot of us love shopping, but how much do we really understand about the shopper? Online and offline shopping are becoming more integrated. It used to be the case that some shoppers browsed in shops and bought online in order to get the best […]
In April 2018, Asia Research held its 12th Singapore Breakfast Seminar at the Goodwood Park Hotel. ‘The Power of the Pull Factor’ featured four papers focusing on product innovation, disruptors, and smart communications. As usual, the event included a high representation of client-side researchers, including […]
The most common buzzwords in research for 2018 will be ‘Artificial Intelligence’ and ‘disruptors’. Several marketing and research conferences this year are being organised around these two themes, so for the first digital magazine from Asia Research this year, we wanted to examine why these […]
Asia Research recently concluded its annual review of the online and research technology business in Asia. This review involved conducting interviews with a range of industry experts who are the heads of some of the leading online panel and research technology companies operating in the […]
MILO has been ranked as Singapore consumers’ favourite brand, according to the latest brand survey from Superbrands, which was conducted by the research agency BDRC Asia earlier this year, in September 2017. The latest findings from Superbrands identified over 500 of Singapore consumers’ favourite brands […]
In June and July, Asia Research held two of its signature breakfast seminars in its core markets of Singapore and Indonesia. The seminars continue to reach new areas of research, with sponsors and speakers showcasing best practice and studies that have delivered more insight than […]
In September this year, the APRC 2017 Conference was held in Ulaanbaatar, Mongolia. It was a two-day event consisting of presentations, workshops, ‘trend sharing’, and case studies. The APRC 2017 Conference brought together the experiences, cases, methodologies, and techniques of marketers, branding agencies, market research […]
The Research & Results 2017 show was yet another highly successful event, with close to 180 exhibitors from more than 20 countries. In keeping with the show’s motto, “Insight Innovation”, the event organiser put up an ‘Innovation Area’ for the first time this year. In […]
