Methodology / Academic

Showcasing new approaches to pricing research, branding & communications, customer experience, shopper insight, etc

Don’t Let Short-Term Thinking Kill Creativity

In their most recent report on advertising creativity and effectiveness, the IPA and author Peter Field reach the startling conclusion that both creativity and effectiveness are under threat. And who are the culprits? They believe that short-term thinking – especially a focus on driving rapid […]

Doing It Together – Consumer Trends at Join the Dots

At the beginning of the year, we introduced our Happiness Framework, where our current happiness drivers are Positive Emotions, Engagement, Meaning, Relationships and Achievements. Grounded in academic studies on positive psychology and happiness theories, the framework seeks to demonstrate how happiness is influenced not only […]

Consumer Trends – Let’s Play

In our previous two articles for Asia Research, we introduced Join the Dots’ framework of understanding consumers using the trends and happiness theory. As humans, we have a deep-seated desire to satisfy basic drivers to increase our overall happiness in life. Our five happiness drivers […]

How to design Cost-Effective, Powerful Market Research – Part 3

Data Analysis. Now that you understand samples and surveys, it’s time to discuss what you do with all that data you’ve collected. What is the overall response rate? Response rates can run the gamut, so how do you know if you’ve received enough responses to […]

Precious Time – Consumer Trends at Join the Dots

At Join the Dots, our Singapore and UK Consumer Trends teams are working closely to develop and identify the trends and drivers that are best suited to understanding consumer needs and behaviours in Asia. In the middle of development, we noticed that while there are […]

It’s about Data, Technology and Speed

E-commerce has revolutionised the way that businesses and consumers have interacted over the last decade. Consumers are increasingly shopping online, generating massive sales volume. In the United States, e-commerce revenue grew over 20,000-fold from 1998 to last year. But it is not just consumers and […]

Online Market Research the Japanese Way

Online research comes of age From my start in the industry in the mid-2000s, I have seen online research grow in popularity and acceptance in Japan. Over time, I have seen inherent resistance towards online drop as Japanese companies have come to rely more and […]