E-commerce has revolutionised the way that businesses and consumers have interacted over the last decade. Consumers are increasingly shopping online, generating massive sales volume. In the United States, e-commerce revenue grew over 20,000-fold from 1998 to last year. But it is not just consumers and […]
Anyone who has been involved in the launch of a new and/or innovative product knows the importance of communicating its benefits. But even if consumers are convinced that your product is right for them and are triggered to make a purchase, other forces may be […]
Online research comes of age From my start in the industry in the mid-2000s, I have seen online research grow in popularity and acceptance in Japan. Over time, I have seen inherent resistance towards online drop as Japanese companies have come to rely more and […]
There are several reasons why it’s maybe a good idea to switch a research project from face to face or telephone to online. But just as we consider making major changes and leaving familiarity behind, our minds immediately jump to the potential risks of the […]
Fuelled by tech firms that are not focusing on complex methodology, researchers are gathering quick insights and current data. Tech start-ups have moved rapidly into the marketing research arena, facilitating easier access to quick surveys through innovative platforms and tools that include support for mobile-based […]
The need for “greater insight” and for researchers to make stronger recommendations to marketing departments is encouraging corporations to seek more in-depth consumer insight through qualitative research. The annual Asia Research staff survey shows that the “walls” between qualitative and quantitative are breaking down. These […]
In today’s complex and fast-paced marketing environment, tracking is an essential component of managing your brand and maintaining a competitive advantage. Consistency and comparability over time remain critical. Yet far too many trackers unnecessarily sacrifice sensitivity and relevance to the perceived need to be absolutely […]
What is satisficing? Satisficing is a term that was first coined by Herbert Simon to explain his theory of bounded rationality. In his theory, he pointed out that human beings are bounded by “cognitive limits” which compel them to seek a satisfactory or adequate result […]
Long ago, a client asked me, “What’s the use of paying money to conduct research if no one believes the results and the report sits on a shelf collecting dust rather than stimulating action?” Over 40 years as a marketing research vendor has convinced me […]
TRY THIS! What sort of vehicle does this person drive? As humans, we tend to look at the first pattern that fits what we know and then stay with it. Thus, when exposed to questions like this, for most of us our automatic response would […]
