Methodology / Academic

Showcasing new approaches to pricing research, branding & communications, customer experience, shopper insight, etc

Does language bias market research? Why pictures are more precise than words

The standard model of market research has relied on language as the main medium for understanding behaviour for more than 100 years. But recent discoveries in psychology and behavioural economics suggest that behaviour is driven more by emotions than reason, so is language still the […]

Community Spirit

As seen in the recent Asia Research Buyer Surveys, very few clients across the region have used online communities: around 15% in Singapore and just 2% in Indonesia. As community experts, we at Join the Dots have a vested interest in increasing this, but it […]

Implicit Mobile Research Can Minimise Response Bias in Asian Markets

Marketers are realising that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses of mobile technology, these new methods should be entertaining, replacing fact-based questions with fast-paced intuitive exercises. Implicit mobile research also […]

Have We Gone Too Far with Storytelling?

Storytelling in market research has been a hot topic for the last decade and continues to be widely debated. Most narratives focus around redefining the work we do (e.g. inspiring or in citing action), making sure our work has impact by framing around the key […]

Breaking Habits

Corporations are told that they must “innovate or die”, and so they invest significant amounts in new product development. Market research firms are engaged to undertake ideation, product development, and concept testing to help feed new lines of successful products. Much of BDRC Asia’s work […]

Health and Security

As you may recall from our earlier articles, consumer trends are a result of our deep desire to satisfy basic human drivers, and in particular, the need to increase happiness. Our Singapore and UK Culture & Trends teams, along with our global network of local […]

Using Social Listening and Online Communities to Optimise Your Research

As the times change and technologies evolve, it is important that all industries and professions adapt to stay relevant. That, of course, includes market research. Nowadays, social listening and analytics are (or at least should be) an integral part of market research and customer insights. […]