The Great Wall has been described as a potent Chinese cultural icon that represents both the unification of China as well as its separation, as a nation, from the rest of the world.* This massive example of ancient Chinese architecture exemplifies the collective effort made […]

In their most recent report on advertising creativity and effectiveness, the IPA and author Peter Field reach the startling conclusion that both creativity and effectiveness are under threat. And who are the culprits? They believe that short-term thinking – especially a focus on driving rapid […]

At the beginning of the year, we introduced our Happiness Framework, where our current happiness drivers are Positive Emotions, Engagement, Meaning, Relationships and Achievements. Grounded in academic studies on positive psychology and happiness theories, the framework seeks to demonstrate how happiness is influenced not only […]

In our previous two articles for Asia Research, we introduced Join the Dots’ framework of understanding consumers using the trends and happiness theory. As humans, we have a deep-seated desire to satisfy basic drivers to increase our overall happiness in life. Our five happiness drivers […]

Data Analysis. Now that you understand samples and surveys, it’s time to discuss what you do with all that data you’ve collected. What is the overall response rate? Response rates can run the gamut, so how do you know if you’ve received enough responses to […]

Optimizing a brand’s offering in a market of overwhelming choices Freedom of choice. On the surface it sounds like a good thing, and in market research, respondents unequivocally say they prefer to have choices. But with choice comes complexity. Anyone who’s shopped for a car […]

At Join the Dots, our Singapore and UK Consumer Trends teams are working closely to develop and identify the trends and drivers that are best suited to understanding consumer needs and behaviours in Asia. In the middle of development, we noticed that while there are […]

E-commerce has revolutionised the way that businesses and consumers have interacted over the last decade. Consumers are increasingly shopping online, generating massive sales volume. In the United States, e-commerce revenue grew over 20,000-fold from 1998 to last year. But it is not just consumers and […]

Anyone who has been involved in the launch of a new and/or innovative product knows the importance of communicating its benefits. But even if consumers are convinced that your product is right for them and are triggered to make a purchase, other forces may be […]