Insights firm MetrixLab has appointed Phil Worthington as Senior Client Director for Vietnam. This strategic addition to the team underscores the company’s commitment to expanding their presence in Vietnam and enhancing customer engagement.

Phil brings with him a wealth of experience in sales and business development across SEA, working for Nielsen, having set up Millward Brown Vietnam, and then taking on the role of Chief Client Officer at Kantar Vietnam. Based in Ho Chi Minh City, Phil will be responsible for driving sales growth, building strong customer relationships, and identifying new business opportunities throughout the region.

“We are thrilled to welcome Phil Worthington to our team,” said Gayatri Srikant, Regional Managing Director, South-East Asia-Australia. “Vietnam has always been an important market for us and now we have someone on ground who understands the pulse of the market. With his expertise and local market knowledge, Phil will play a pivotal role in delivering exceptional value to our local Vietnamese clients by providing tailored solutions to meet their needs and helping them drive business growth through trailblazing insights.

“I joined MetrixLab because of their strong focus on understanding client needs, which is always the most important reason for me in choosing a career in market research. I find client focus in abundance at MetrixLab, with their strong set of solutions fused with agility and smart use of technology. In addition, MetrixLab has a very supportive culture, allowing a newcomer like me to easily assimilate into the environment,” commented Phil Worthington.