In a bid to fuel product innovation through connected insights, Zappi has formed an innovation partnership with agile predictive analytics platform Woxi. This collaboration combines the best of both worlds to further enable connected consumer insights and real-time sales predictions to help every business to become truly consumer-centric and bridge the gap between consumer insights and their impact on sales at every stage.
Fueled by Zappi’s agile innovation system, which shortens the product innovation development process from ideation to innovation by 60%, and Woxi’s sales-focused framework that enables instantaneous forecasting for every initiative in the innovation pipeline, this winning combination of next-generation systems helps brands better understand what consumers think and predict the business impact of a new product throughout the innovation development process.
By partnering with Woxi, Zappi will supercharge always-on insights and forecasting in an agile way, helping optimize every new product element with richer consumer insights and always up-to-date sales predictions while continuously learning from past consumer research. This new offering poses a notable disruption to traditional approaches, which rely on slow and linear methods that offer point-in-time validation only and don’t reflect the dynamic nature of innovation projects.
Zappi and Woxi strive for new product innovation with consumers in the driver’s seat and share core values that make for a lasting and successful partnership. Both leadership teams are beyond excited for what the future holds.
“In times when consumers are more skeptical, knowledgeable, and have higher expectations than ever before, the most consumer-centric companies that align their success with consumers win,” said Steve Phillips, Zappi’s co-founder and CEO. “We’re excited to partner with Woxi and bring their insight and experience in volumetric forecasting to help our customers develop better products and enable them to get one step closer to becoming truly consumer-centric”.
Web: https://www.zappi.io
