Ipsos has acquired Whereto Research, a leading name in public sector research in Australia. This marks a significant step forward, setting new benchmarks for excellence in the country’s social research sector.
Headquartered in Melbourne, Whereto Research is widely recognized for its expertise in public policy and government communications evaluation. By integrating Whereto’s top-tier consultants, innovative approaches to complex social challenges, and reputation for delivering clear, actionable, and insightful solutions with Ipsos’ Public Affairs’ thought leadership, cutting-edge ethical AI, and robust data security, this partnership creates an industry-first standard.
This acquisition is highly complementary to Ipsos Australia’s existing research expertise, and its Public Affairs business is also a leader in Household Travel surveys, Patient Experience, environment and sustainability, healthcare services, polling, Indigenous issues and private health insurance.
Simon Wake, CEO of Ipsos Australia, said: “In an era of accelerated societal change in Australia, and globally, rigorous evidence-based research and advisory is an essential service to government and all organisations. Whereto’s team bring additional scale to our existing government and social research teams to help our clients navigate this complex environment and make better decisions.”
Catherine Boekel and Penny Burke, Co-Directors of Whereto Research, added: “Joining Ipsos is a tremendous opportunity for Whereto Research. Integrating into a leading international market research group will enable us to accelerate our development and offer our clients global solutions. We share the same passion for excellence and innovation with Ipsos, and we are convinced that this collaboration will create value for our clients and employees.”
