Consumer intelligence firm NielsenIQ (NIQ) has expanded its NIQ Product Insights (NPI) platform, a cutting-edge solution designed to equip consumer packaged goods (CPG) brands and retailers with the granular product data needed to navigate today’s complex global landscape.

Building on its widespread adoption across the U.S., NIQ will roll out NPI to 25 new markets across Western and Eastern Europe, the Middle East, and Latin America through 2025 and 2026. The expansion comes as companies face mounting challenges from shifting consumer behaviors, regulatory volatility, and the growing impact of tariffs on product strategy and pricing.

“In a complex consumer environment defined by increasing competition and more discerning consumers, retailers have the added pressure of tariffs and inflation impacting their product choices and go-to-market decisions,” said Marsha McGraw, Global Managing Director at NIQ. “The expansion of NPI is a critical step in giving our clients the tools they need to succeed globally.”

A Deep Dive into What Matters to Shoppers

NPI offers the industry’s most extensive structured attribute library, delivering over 27,000 product characteristics per SKU. From dietary preferences like gluten-free or keto, to ethical considerations like sustainability and country of origin, the platform empowers clients to align offerings with consumer values. Integrated with NIQ’s market measurement data and powered by generative AI, NPI resolves 99% of product-related consumer queries—helping brands gain a precise understanding of what drives purchasing decisions.

Key Features of the NPI Platform Include:

• Regulatory Readiness: Real-time insights help manufacturers navigate shifting global regulations, including origin labeling laws, food additive restrictions, and tariff implications.
• Accelerated Innovation: By surfacing emerging trends and demand signals early, brands can launch the right formulations and claims faster, boosting time-to-market and product success.
• Shopper Personalization: Granular attribution data allows retailers to fine-tune assortments, optimize shelf placements, and deliver targeted experiences that increase shopper loyalty and conversion.

Powering Smarter Decisions with Unified Intelligence

NPI is part of NIQ’s broader initiative to modernize retail and CPG decision-making with AI-enabled insights and a holistic understanding of consumer behavior. By merging vast amounts of retail data with intelligent classification systems, NIQ enables a unified “source of truth” for brands and retailers seeking to refine product development, strategy, and execution.

The global expansion of NPI marks a pivotal milestone in NIQ’s transformation, reinforcing its position as the consumer intelligence partner to approximately 23,000 clients worldwide, including many of the world’s top retailers and household brands.

As the regulatory landscape grows more complex and shoppers become more selective, NIQ’s investment in NPI aims to ensure its partners can adapt swiftly, compete effectively, and lead with confidence.

Web: www.niq.com