Verian, formerly known as Kantar Public, has appointed their COO Philippa Edward as the new CEO. Current CEO Dr Michelle Harrison will move to the role of Verian President.

Dr Harrison will continue to sit on Verian’s Board and be intimately involved in the development of its strategy.

Michelle Harrison said “I’d like to thank and congratulate the exceptional Philippa Edward as she steps into role as the CEO. As always, I thank our clients around the world for their enduring partnership and our folk for their commitment. We have entered into an unprecedented era in public policy, governance and democracy. With the launch of the Verian Institute for Public Impact, we will be working alongside our clients on visionary policy innovation and it is my privilege to lead this.”

As CEO, Philippa Edward will accelerate innovation in the collection of data and use of AI, expand current offers and best practice to more markets, and simplify our structure and ways of working.

Philippa Edward said “I am absolutely delighted to be leading Verian through its next phase of growth. Since joining I have felt a strong connection to Verian’s unique ability to ensure that all facets of society are given voice – the opportunity to extend and accelerate this impact whilst supporting the incredible talent we have is hugely motivating. The newly established Verian Institute will be a critical partner on the journey ahead – Verian will no doubt benefit from even stronger connection to our clients and continued access to the intellect and passion of Michelle Harrison.”

Verian Chair Eric Salama said “Our business has thrived since we separated from Kantar, and we have gained share against our major competitors. But with the external environment changing rapidly and our clients in need of ever more cost-effective and impactful solutions, we must continue evolving. And with Michelle and Philippa in their new roles I have no doubt that we will be successful in doing so.”