Kantar Singapore has appointed of Andy Gallagher as its Head of Creative and Media Effectiveness.
Andy brings with him a rich background in media strategy, creative effectiveness, and analytics. Over the years, he has partnered with leading publishers and advertisers to evaluate campaign performance and refine touchpoint strategies to maximize return on investment. Most recently, Andy led the ad measurement business for Amazon Ads in Europe, where he served as the Go-To-Market (GTM) lead for measurement. In that role, he advised on both first- and third-party measurement solutions, delivering insights that demonstrated brand value to advertisers and agencies across the continent.
This appointment marks Andy’s second stint with Kantar, having previously contributed to the firm’s operations across both EU and US markets. With leadership experience across two major industry players—Kantar and Amazon—Andy is widely regarded as a trusted advisor in media measurement and creative impact. He is also a recognized thought leader and frequent speaker at major industry events.
Jane Ng, General Manager of the Insights Division at Kantar Singapore, expressed her enthusiasm about the appointment. “I’m thrilled to have Andy join us at Kantar Singapore. With his deep expertise across media strategy, creative effectiveness and analytics, combined with a strong entrepreneurial mindset—he brings a powerful edge to our team. His leadership will be instrumental in elevating our creative and media offer and enriching our client partnerships. I’m excited about the role he will play in shaping the future of insights—helping brands navigate an increasingly complex media landscape with confidence and clarity.”
Commenting on his new role, Andy said, “I am thrilled to have re-joined Kantar as Head of Creative & Media Effectiveness. As part of the new role, I’ve relocated to Singapore to lead the team and am excited to return to this best-in-class organization to help lead and drive strategy for the Singapore business. I look forward to collaborating with both regional and global clients to shape the future of their brands and provide guidance on data-driven, strategic business decisions.”
Andy’s appointment reflects Kantar Singapore’s continued commitment to strengthening its capabilities in delivering actionable insights and driving marketing effectiveness for its clients in an evolving media environment.
