Streaming analytics and audience measurement company OnDemandIQ has entered into a strategic partnership with Japanese marketing research and consumer insights specialist Intage to roll out advanced audience measurement tools in Japan and South Korea.
The agreement will see OnDemandIQ extend its dashboard-based measurement solutions—already available in Indonesia, Malaysia, the Philippines, and Thailand—into the two new markets. Under the deal, Intage will oversee panel recruitment and maintenance, while OnDemandIQ will provide data science expertise, dashboard technology, and reporting capabilities.
Panel recruitment is scheduled to begin in the third quarter of 2025, with a full-service launch planned for 1 January 2026.
Anthony Dobson, Chief Executive at OnDemandIQ, commented:
“This collaboration not only enhances our market reach but also delivers critically important data to our clients by adding Japan and South Korea.”
The expansion marks a significant step in OnDemandIQ’s Asia-wide growth strategy, strengthening its ability to provide real-time streaming and audience insights across diverse and high-value markets.
