Insights consultancy ABN Impact has appointed Miranda Cheung as Director in its Singapore office. Ms. Cheung moved to Singapore in 2005 as Managing Director of Synovate and most recently held the position of Chief Client Officer with Ipsos for Asia Pacific, prior to that she led the Ipsos Singapore and Malaysia offices.
“Having Miranda join us is fantastic news for ABN Impact as we look to further compound the strong growth we’ve experienced in recent years,” says ABN Impact CEO Maz Amirahmadi.
The appointment of Ms Cheung follows a string of other ex Synovate leaders joining ABN Impact since its inception in 2010.
“Clients and staff alike love to work with Miranda because of her experience and charisma. Our strategy to focus on Insight Communities to reshape the market research industry in Asia requires strong leaders with the courage to drive change. Miranda fits the bill perfectly” says Mr. Amirahmadi.
Ms Cheung, a seasoned professional in the Asian market research landscape, admits that she had planned to take an extended break from work before taking up the position with ABN Impact.
“It’s exciting to be part of a company with a clear vision for change. To be honest, I was planning to take a break, but I saw a great opportunity to be part of something new and didn’t want to miss out. ABN Impact’s approach to Insight Communities is a refreshing shift in the way brands engage customers.” says Ms. Cheung.