Insights and ideas consultancy ABN Impact has hired former YouGov co-CEO Patrick Corr as Executive Director for the Asia region.
Corr has 20 years of experience in consulting, media and market research throughout Asia and Europe. He co-founded Decision Fuel, a Hong Kong-based mobile market research company that was acquired by YouGov in 2014. In his new role, Corr will still be based in Hong Kong, from where he will help grow the business across Asia.
“We are excited to welcome Paddy to the ABN Impact team,” says ABN Impact CEO Maz Amirahmadi, “He brings the combination of strategy, management and commercial skills that will be key in helping ABN continue its impressive growth.”
Corr said: “I am thrilled to be joining the team, and in particular to work closely with Scott Lee and the ABN team in Hong Kong. The passion and expertise shown by everyone at ABN is clear. The company delivers the rare combination of an established blue-chip client base and a truly entrepreneurial environment. ABN Impact will continue to shape the future of insights in Asia, and I look forward to playing my part in helping make that happen.”