Insights agency ABN Impact has hired Mark Alvarez as Managing Director to head its new office in the Philippines. Mark joins from AXA Philippines where he set up and led the MyAXA Cafe customer community. The community initiative won the Silver Award at the Efma Accenture Innovation in Insurance Global Awards 2018 (Customer Experience & Engagement Category) as well as Vision Critical’s Asia Pacific New Community Visionary Award 2018.
Commenting on the launch and the new appointment, CEO Maz Amirahmadi said: ‘The Philippines represents a great opportunity for ABN Impact to expand its business. The cultural profile of the market fits perfectly with the insight community ethos which promotes collaboration. We’re delighted that Mark has joined ABN Impact. He brings the perfect blend of youth, dynamism and creativity the research industry needs’.