Consumer insights and marketing services solutions provider ACKWEST Group has acquired Precision Sample, an established provider of high-quality quantitative market research and data collection services. This strategic initiative significantly enhances ACKWEST’s capabilities, integrating next-generation technology and expanding its portfolio of high-quality first-party data solutions.

Founded in 2009 by Don Golden and Partha Pudhota, and most recently owned by Toluna, Precision Sample has advanced online research with its proprietary Infinity™ platform, designed for faster, more reliable data collection with unmatched precision. Known for exceptional turnaround times, superior sample quality, and the ability to meet complex research needs, Precision Sample aligns perfectly with ACKWEST’s commitment to data excellence.

“We’re delighted to welcome Don, Partha and the Precision Sample team to ACKWEST,” said Keith Price, Co-Founder and Managing Partner of ACKWEST. “Incorporating Precision Sample’s technology and deep expertise into our first-party data ecosystem strengthens our capabilities, providing clients with robust access to verified audiences and actionable insights from proprietary data sources.”

Hugh Davis, Co-Founder and Managing Partner of ACKWEST, added, “This acquisition is a key step in accelerating our mission to provide uncorrupted, unbiased, and human-verified data. By enhancing our proprietary panels and data infrastructure, we’re strategically positioned to deliver the most reliable data for business decisions.”

Don Golden, Co-Founder of Precision Sample, commented, “Precision Sample has always been known for delivering the highest quality sample and extraordinary client service powered by our industry-leading technologies. Joining ACKWEST enables us to scale our capabilities and extend our reach, ensuring our customers will continue to receive the high-quality sample and service they have come to expect.”

Web: https://ackwest.com/