Acutus AI has launched ZCoded, a Pre-Market Decision Intelligence platform that enables brands and agencies to test creative ideas, pricing, concepts and consumer journeys before they hit the real world.

ZCoded introduces AI-generated Digital Twins of consumer personas, allowing teams to simulate how different audience segments think, evaluate and act, transforming the way marketing, experience design and strategic decision-making are validated.

Solving a Growing Strategic Gap

Most brand decisions are still made on assumption, intuition, and post-launch learning. With media costs rising and consumer behaviour becoming less predictable, organisations are now seeking ways to de-risk decisions before deployment. ZCoded fills this gap by enabling behaviour-first testing in simulated environments, powered by synthetic digital twins.

“A lot of strategic decisions are still built on instinct,” said Acutus AI co-founder Arindam Bhattacharya. “Teams produce more ideas than ever, yet testing hasn’t scaled. ZCoded lets brands understand behaviour before launch, not after failure. By validating choices pre-market, ZCoded helps brands and agencies save 40–50% of wastage, accelerate iteration, and improve campaign confidence.”

More information is available at www.acutusai.com/zcoded and www.zcoded.com