Big data and AI solutions provider Baifendian Group has acquired InsightWorks, a leading Chinese online survey company, with the aim of reshaping consumer insight. Terms of the deal were not disclosed.
Established in 2011, InsightWorks, as the pioneer and leader of consumer insight by combining big and survey data, takes the lead in launching Mobile Consumer Q&A Community and operates over 3 million active members, becoming the largest online consumer survey community in China.
After merger and acquisition, InsightWorks will continue to provide services for enterprises and consumers with independent brand operation. Meanwhile, BAIFENDIAN will inject the many years’ technical accumulation of big data and AI into InsightWorks to energize online survey and user insight by Big Data and AI.
“BAIFENDIAN, as the leader of big data and AI application technology in China, has equipped with deep industry accumulation, good user group and strong product development capability. After the involvement in BAIFENDIAN, InsightWorks will achieve more long-term development for certain in terms of technology, market and ecosystem so as to further take the lead in the development of consumer insight market in China”, stated by Zuo Yunpeng, CEO of InsightWorks.
“Driven by new technology, the service mode of online survey is reshaping to demonstrate its huge market potential. InsightWorks has a forward-looking view and strong business capability. Both companies will jointly explore the innovation and change of online survey and consumer insight and be committed to providing industry users with more agile and intelligent products and applications as a way to collaboratively create China ‘SurveyMonkey’ and Google Surveys”, said by Ph.D. Meng Su, Chairman & CEO of Baifendian Group.