Data intelligence company Behaviorally has entered an innovative partnership with Alibaba to validate pack design and eCommerce images on the Tmall Innovation Center (TMIC) platform.
This groundbreaking collaboration brings Behaviorally’s market-leading PackFlash® product directly to the TMIC platform, revolutionizing how brands measure packaging design and eCommerce image effectiveness in China with speed and quality.
Tmall Innovation Center (TMIC) is established upon the foundation of Alibaba’s omnichannel consumer database, combining big data analysis and small sample surveys to help brands achieve growth through data intelligence. This includes identifying trending categories, unveiling trending segments, and incubating trending products. TMIC offers trends and insights across all categories and collaborates with multiple stakeholders providing end to end insights solutions.
By integrating Behaviorally’s PackFlash into Alibaba’s TMIC platform, brands now gain unprecedented access to a holistic toolset designed to optimize packaging and eCommerce visuals within Taobao’s mobile shopping context, driving purchase decisions at the most critical moments of the path-to-purchase. PackFlash is a tech-enabled product to validate pack designs with consumer surveys benchmarked by the world’s largest database of behavioral consumer pack design metrics. This unique solution utilizes a proprietary behavioral science framework to deliver actionable insights with unparalleled accuracy. Now, brands leveraging TMIC’s platform can utilize these insights to quickly validate and optimize their packaging and eCommerce images, ensuring they resonate with Chinese consumers to be seen, shoppable, seductive, and most of all: selected.
Nichole Gu, Managing Director of APAC for Behaviorally, expressed her excitement about the partnership: “We are very excited to join forces with Alibaba and Tmall, empowering brands in China with data and insights that are faster, more affordable, and more effective through the power of technology. This partnership signifies a monumental leap forward, merging our behavioral expertise with the vast consumer reach of TMIC. Together, we’re enabling brands to make data-driven decisions that drive success at the most important moment in marketing: the purchase transaction.”
Mu Xing, Head of TMIC from Alibaba also added, “Partnering with Behaviorally further elevates our ability to provide brands with unparalleled insights to reach the Chinese consumer with innovative solutions and products. The integration of Behaviorally’s PackFlash product into our platform ensures that brands can effectively understand whether their packaging or eCommerce images resonate with the Chinese population, ultimately driving better consumer engagement and most importantly: sales.”
