Out-of-home (OOH) technology and managed services company, billups, has bolstered its Asia-Pacific operations with the appointment of Sunil Yadav as Head of Revenue, APAC. The move is part of the company’s broader global growth strategy, which also includes expansion into Mexico and senior leadership appointments in Germany.
Based in Singapore, Yadav will oversee commercial and investment strategy across the APAC region, leveraging his experience with Amazon, Twitch, Dentsu, WPP, and Publicis. He brings deep expertise in digital and programmatic OOH, positioning billups to capture growing demand for performance-driven, technology-enabled advertising solutions in Asia.
“Our expansion into Mexico and new regional leadership is driven by our global clients who want billups’ technology, measurement expertise, and performance-focused approach across all their key markets,” said David Krupp, Global CEO of billups. “Sunil gives us greater firepower in Asia as a proven leader who understands that today’s out-of-home advertising must deliver measurable performance, trust, data, and creativity, not just reach.”
billups’ patented analytics platform, designed to unify planning, buying, and measurement of OOH campaigns, is already gaining traction among multinational brands seeking consistent, data-driven solutions across multiple regions. With Yadav at the helm in APAC, billups aims to accelerate adoption of its platform, provide local partners with actionable insights, and deliver transparency and measurable outcomes across the region.
“It’s an incredibly exciting time for OOH,” Krupp added. “From Mexico City to Munich to Singapore, we’re growing with purpose. Our mission is to make out-of-home simpler, smarter, and more effective for every brand we work with.”
billups now operates in 20 countries worldwide, combining a global footprint with locally informed leadership to address the rising demand for intelligent, accountable, and creative out-of-home advertising solutions.
