Digital MR solutions company Borderless Access has rolled out a new product “TAPP” which brings diverse consumer behaviour, emotions, and micro-moments within easy reach of brands.
The product TAPP identifies patterns and trends by looking into consumers’ interactions and their emotional state and behaviour within their environment with its unique methodologies and machine learning algorithms for rich, easy to interpret, actionable insights for brands. With TAPP, marketers and researchers can understand consumers’ micro-moments to develop communication, manage brand activation, test concepts, evolve products, and much more.
TAPP empowers marketers and researchers to target in-situ and efficiently develop content as per their stories.
Commenting on the launch of TAPP, Ruchika Gupta, CEO of Borderless Access, said, “As smartphones, social media and other digital communication platforms usage grows, it offers extensive opportunities to understand consumer behaviour in real-time and greater detail than ever before. This can be a boon for brands that are always looking for ways to reach out to their customers at the right moment to offer their products and services. With our years of experience in understanding consumers across geographies, we built TAPP, which has been pilot tested with two major global brands, allowing them to understand life moments and experiences of consumers at different timeslots and locations.”