Insights Exchange agency Cint has forged a global strategic partnership with Data Republic, Australia’s leading secure data exchange and analytics platform. This partnership gives Cint and Data Republic marketplace users the opportunity to gain even deeper understanding of their customers to bring a new level of insights and personalization.
“The partnership builds on a number of synergies between Cint and Data Republic,” said James Rogers, EVP of APAC, Cint. “We are both in a growth phase and are focused on enabling clients to share data in a highly secure and transparent online environment. Data Republic’s secure analytics platform and Cint’s self-declared data will greatly increase insight depth for all customers. We look forward to working with Data Republic and partnering with them globally to roll out both platforms.”
This global relationship will give Data Republic participants access to Cint’s full audience of more than 40 million consumers in 100 countries. Cint’s data and audience set brings a rich layer of qualitative and quantitative information that can be used across many industries, including its specialized segments in the finance, automoative and healthcare (consumer) spaces. Through this partnership, Data Republic users will be able to incorporate multiple sources of data to better understand their customers and gather actionable insights. Via Data Republic’s secure platform, companies are able to fuse together a wide range of datasets to look beyond just their own customer interactions.
“We are excited to have Cint’s rich customer insights in the Data Republic ecosystem,” said Steve Millward, Chief Analytics Officer, Data Republic. “Cint brings views on so many dimensions of consumer behavior, and we see enormous opportunities for our participants to use this in their personalistaion and customer insights activities. When it comes to insights, companies usually have to choose between rich insights on a small sample of customers, or a less insightful understanding of an entire customer base. Bringing Cint into our ecosystem means that companies no longer have to make that trade-off and can gain a deeper understanding of their customers.”
Web : https://www.cint.com