Insights specialist Behaviorally has appointed Clare Chai as Vice President, Customer Success, based in the company’s Shanghai office.

With 23 years of experience in market research and insights, Clare brings a deep understanding of China’s evolving consumer landscape and a proven track record of driving business growth for brands in the FMCG and healthcare categories. Prior to joining Behaviorally, Clare held senior leadership roles at Toluna (MetrixLab), Miaozhen Systems, Wisdom Asia, Kantar, and Synovate where she helped leading brands unlock strategic growth opportunities through data-driven insights and digital transformation.

At Behaviorally, Clare will lead their Customer Success initiatives in China and also support some of their key clients across the Asia Pacific region, partnering with clients to deliver impactful insights that drive business outcomes at the moment of purchase with decision precision. Her appointment reflects Behaviorally’s continued commitment and strength across the Asia Pacific region.

“We are thrilled to welcome Clare to Behaviorally,” said Nichole Gu, Managing Director, Asia. “Her track record in client leadership and digital innovation aligns perfectly with our mission to help brands own the most valuable moment in marketing: the purchase transaction. Clare’s deep expertise and passion for transforming insights into growth will be a tremendous asset to our clients in this region and our global team.”

Clare added, “I am excited to join Behaviorally’s innovative and digitally driven team. China’s market is one of the most complex and fast-changing in the world, and I look forward to partnering with our clients to leverage cutting-edge insights that inspire confident decisions in pack design testing and deliver measurable business results.”