Global panel and survey software firm dataSpring has appointed Tomohiro Hosono as new Chief Executive Officer, effective April 1, 2018.
With over 6 years of experience in Market research, Mr. Hosono started his research experience in London, UK and went back to Japan to do freelance work until he joined BORDERS, Inc. (now Marketing Applications, Inc.) in November 2012.
Being known as the #1 online survey platformer in Japan, Marketing Applications, Inc. (“MApps”) continued to expand its business and acquired Research Panel Asia (RPA), and built “dataSpring” as MApps’ global arm. With this, Mr. Hosono’s role had expanded from Senior Consultant of MApps to Senior Manager – Full Service Team of dataSpring, and started to be based in its Operations hub in Manila from July 2015. He subsequently assumed the role of Deputy General Manager, prior to his appointment as CEO.
Having good command of both Japanese and English, plus a vast knowledge of the core business of both MApps and dataSpring, Mr. Hosono is able to collaborate with other key leaders in the global offices to gain deeper understanding of clients’ requirements and bring about higher service level. He had also participated actively in the various global Market Research Conferences, to interface with clients and partners in the industry. With much vigor and aim for additional new strategies to broaden clientele and increase client satisfaction, the young new CEO is geared towards bringing the Company to the next level of success.