Discuss and Voxco have officially merged, forming a single global organization with a bold mission: to reshape the future of human understanding. Backed by Terminus Capital Partners, the new Discuss brings together qualitative depth, quantitative scale, and enterprise-ready AI, uniting 200+ employees across 16 countries and serving 900 customers worldwide.
The combined company will operate under the Discuss brand, chosen to reflect a shared commitment to genuine human understanding and dialogue in research. The name represents what both teams value most: empathy, connection, and conversation at the heart of every decision.
Under the new structure, Daniel Graff-Radford, former Voxco CEO, will serve as CEO of Discuss. Simon Glass, former Discuss CEO, will serve as an advisor to the business.
A New Chapter for Research
“Researchers have been forced to choose between legacy giants that move like glaciers and new AI point solutions that have yet to scale at the enterprise level globally,” said Daniel Graff-Radford, CEO of Discuss. “We’re ending the trade-off. Discuss has an extraordinary ability to turn curiosity into clarity. Seeing that capability up close made me certain this was the right foundation to pair with Voxco for what comes next.”
“It’s rare to find such perfect harmony between companies as we see with Discuss, Voxco, and Ascribe,” said Alex Western, Managing Partner at Terminus Capital Partners. “Together, they form the foundation of a new era for researchers—where the qualitative depth of human understanding meets the quantitative power of data, all amplified by AI. This combination unites qualitative depth, quantitative rigor, and production-grade AI in one environment to create the new standard for trusted answers in the decade ahead.”
“We set out to prove that technology could deepen human understanding, not replace it,” added Simon Glass, Advisor to Discuss. “I’m grateful to our Discuss team, customers, and partners for believing in the power of human connection. Now, together with Voxco, that conviction becomes the foundation for an entirely new kind of company that protects the human context, delivers speed where it helps, and gives leaders a single source of truth they can stand behind.”
The Vision: Toward a Connected System for Modern Research
While Discuss and Voxco will continue to operate as distinct platforms in the near term, their combined capabilities mark the beginning of a shared vision—one that connects human-led conversation, quantitative measurement, and AI-driven analysis into a continuous flow of understanding.
That vision reflects the accelerating demand for tools that help researchers move seamlessly from exploration to validation, from data to meaning, all without losing the empathy and rigor that define great insight work.
