Digital media measurement software and analytics provider, DoubleVerify, has opened an office in Singapore to accelerate the company’s growth across the Asia-Pacifc region. In conjunction, Jordan Khoo has been appointed Managing Director, APAC, to lead the expanded operations across the region. These initiatives mark DoubleVerify’s latest advancements in promoting digital media quality and brand safety on an international scale.
“DoubleVerify’s expansion into Asia is a natural next step for our company,” said Wayne Gattinella, president and CEO. “We are committed to delivering a seamless solution that protects the brand safety and media integrity of our clients around the globe. I’m excited to welcome Jordan Khoo, who has the industry experience and market knowledge to quickly contribute to our Asia-Pacific growth.”
Khoo comes to DoubleVerify with nearly two decades in digital marketing and business development across the Asia-Pacific region. Khoo previously served as Vice President-APAC for Sizmek/MediaMind for the last 11 years. During his tenure he helped build and grow strong relationships with brands, agencies and digital media platforms across the region.
“Today’s media landscape has made brand safety and digital ad fraud a highly visible issue around the world,” said Khoo. “I look forward to supporting our customers and partners in the region to drive better ROI from their digital media investment and protecting their brand equity.”