Data services firm Dynata has entered a strategic partnership with Glow, a disruptive real-time research platform. With a combined focus on automated bundling of data, platform, and support, the partnership reduces barriers that have proven prohibitive in growing the market for self-service research in the past.
Dynata is one of the world’s largest providers of permissioned, actively managed first-party data, contributed directly by millions of consumers and business professionals. With a reach of 60+ million people globally, Dynata is strategically positioned to provide data on a scale that is both broad and deep. The partnership leverages Dynata’s Samplify product to programmatically deliver data streams to Glow’s platform, allowing businesses to collect employee, client, and customer feedback in real time.
Leading global brands choose Glow’s full-service platform for the creation, testing, distribution, and rapid analysis of insights data. A major benefit, particularly in the self-serve research arena, is the platform’s analytics function, which brings the data to life with easy-to-use click-and-play tools that allow clients to inspect and explore data in new ways.
Tiama Hanson-Drury, EVP of Product at Dynata, says, “We are committed to powering the insights of tomorrow. More so than ever before, the ability to obtain insights is an always-on requirement. Through our unparalleled data asset, Dynata can power the decision culture that today’s economy requires to maintain a competitive advantage.”
“We want not only to simplify self-service research, but to ensure it is of the best quality. Our partnership with Dynata will allow us to do just that, giving users confidence in the data and insights that Glow can provide from it,” says Tim Clover, Glow’s CEO.
The companies will continue to collaborate on expanding their joint offerings and explore opportunities in regions beyond APAC.