Behavioural research agency Eyesee has opened a new sales office in Singapore and an operations office in Mexico City. The Singapore office will continue to develop EyeSee’s key accounts in the APAC region. It will be led by Tom Vande Moortel, and the Mexican office setup is underway with Diego Adolfo Chávez Terrazas, an experienced researcher who previously worked for Walmart, Colgate-Palmolive, Turner Media, and Kantar – as the Country lead and Insights Director.
Being an agency that relies exclusively on pioneering online research technology (remote eye tracking and emotion tracking through facial expression) to deliver deep and actionable behavioral insights, EyeSee has been serving clients in all geographies and a variety of industries from its beginnings, conducting research in 40+ countries.
Joris De Bruyne, EyeSee’s partner and the leading force behind the move to Asia, explains: “We are moving into Singapore to follow our clients, and we have already done projects with our blue-chip clients in Asia.”
“The ability to attract and help develop top-notch behavioral research experts in any market we do business in, is one of the most exciting and fulfilling aspects of this,” comments Olivier Tilleuil, EyeSee’s founder and partner.