GfK bids farewell to Peter Feld

After a successful restructuring and transformation of the company, Peter Feld, who has been Chief Executive Officer of GfK since March 2017, has decided not to seek extension of his contract as CEO. CFO Lars Nordmark will step in as interim CEO, while COO Joshua Hubbert has been added to the Management Board. GfK Board and shareholders are committed to continue the path which Peter has started and to further lead GfK into the next chapter of AI-powered analytics and industry-leading technology.

“After five very successful years at the company, Peter has decided that the time has now come to pass the baton. Peter and his team have successfully navigated GfK through challenging times and the company is much stronger today than it was five years ago. On behalf of the Supervisory Board, I would like to thank Peter for his professional and cooperative work at all times. We are committed to continue the path which Peter has started and to further lead GfK into the next chapter of AI-powered analytics and industry-leading technology. This change to the Management Board is part of a natural transition in GfK’s transformation from a traditional market research company into an AI-based data and analytic and consulting firm”, said Thomas Ebeling, Chairman of the Supervisory Board of GfK SE.

“I am very thankful for the past five years that I have spent at GfK working closely together with an incredible team. We can look back on a successful transformation and the 2021 results are a testament to GfK’s readiness to continue its trajectory towards an integrated data, analytic and consulting firm providing superior service to its clients”, said Peter Feld.

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