GMO Internet Group company, Asia’s premier market research solution platform provider GMO Research, Inc.,and Malaysia’s premier lifestyle and brand-focused loyalty card, BCARD (Berjaya Loyalty Card) have entered into a strategic business alliance. The alliance will enable GMO Research to conduct market research surveys targeting a dynamic consumer base exceeding 3 million consumers in Malaysia. In exchange for taking surveys, BCARD members will earn loyalty points which can be redeemed at various stores and items such as airline miles and mobile minutes. This is the first alliance of its kind for GMO Research with a loyalty card program.
Commenting on the alliance, GMO Research Product Development Manager Nicholas Antram states, “The alliance with BCARD will change the landscape of online research in Malaysia. With a powerful and rich group of consumers to target from, researchers will be able to conduct online surveys in Malaysia at a speed and quality level that was not available until now.”
BCARD Director Ms. Yau Su Peng is also excited about the new business. Su Peng states “BCARD is excited to partner GMO Research, to give our members even more opportunities to get rewarded. We here at BCARD are always looking to push boundaries and is yet another way for us to push the envelope beyond the traditional methods of points collection.”