Online research solution platform GMO Research, in partnership with research consultancy Easy Key 2 Asia (EK2A) and InsightXplorer Limited, has rolled out a new initiative to engage consumers in Asia. Engagement Lab provides engagement as a service (EaaS), aiming to decode the consumer journey, generate actionable insights and empower brands to drive success in markets across Asia.
With growing demand and pressure for consumer data privacy, there is increased legislation in this area, making it harder for businesses to access consumer data. Frustrated with spam and excessive advertising, consumers are fighting to regain control over their digital lives and retain privacy. This has resulted in the fragmentation of consumer data, making it harder to access and decode the digital lives of consumers.
Engagement Lab seeks to address these challenges through a permission-based consumer panel that consumers willingly opt in to and get compensated for their engagement. This approach towards engagement involves leveraging data that can help drive success at each stage of product or service development. This is a highly scalable solution that is complementary to any existing marketing efforts and can be replicated across multiple markets in Asia.
Engagement Lab offers four strategic tools to help brands engage with their target audience:
- Engagement Insights – insights, data and reports on decoding the consumer journey
- Engagement Advisory – consulting services on strategy and crisis response
- Engagement Testing – real-time testing of concepts, messages and market movements
- Engagement Outreach – consumer co-created ideas and content for wider sharing
Together with GMO’s Asia Cloud Panel, which consists of over 36 million online consumer panellists across 15 APAC markets, Engagement Lab is able to leverage this approach to drive clients’ success, position for COVID-19 recovery and scale across Asia in a very short space of time.
Takashi Ito, Chief Global Officer of GMO Research, comments: “APAC is certainly a diversified market that is impossible to comprehend at a glance, and it has become even more so with the impact of COVID-19. We hope that Engagement Lab can capture people ‘in the moment’ and help clients engage their targeted audience in APAC through our lenses of insight.”
“We are excited to launch Engagement Lab, where we proactively study key industry issues, and understand consumer changes and the perspectives of micro-influencers for various markets. We hope that the service will provide decision makers with timely insights and ideas on how they can better engage customers in this ever-changing environment,” says Tatt Chen, CEO of EK2A.
We would love the opportunity to discuss your needs. Get in touch and let us brainstorm how we can help you succeed and grow.
About GMO Research
GMO Research offers an online research solution platform that allows access to a multi-panel and multi-country online panel network – Asia Cloud Panel. Asia Cloud Panel consists of over 36 million online panelists across 15 APAC markets ranging from consumers to CEOs.
GMO Research is also a part of and backed by GMO Internet Group – one of the largest Internet Conglomerate in Japan specializing in a number of Internet-related technologies – Web Infrastructure & E-Commerce, Internet Media, Internet Securities, and Social Media and Smartphone platform. They have the number one Japanese market share in Internet Security, Payment Processing, E-Commerce Solutions, Web Hosting, Domain, and FX Trading.
To find out more about GMO Research, visit https://gmo-research.com.