Google Glass: Survey

A survey by Toluna, revealed that while nearly half (48%) of consumers in Singapore would consider buying Google Glass, nearly three-quarters (74%) have concerns around their safety and the safety of others while people are wearing them.

The survey was undertaken amongst a representative sample of 500 Singaporean consumers and aimed to uncover how much they knew about wearable technology, and more specifically, the latest innovation, Google Glass. The study also sought to uncover what concerns, if any, consumers had about Google Glass in terms of their own privacy and safety, and that of others. Comparative studies were also carried out in the UK, US and Australia (see graphic below).

Three in four Singaporeans have safety concerns about Google Glass

Interestingly, Singaporeans have high awareness of the latest technology with over four-fifths (84%) claiming to know about wearable technology – a far higher proportion than the US (73%), the UK (68%), or Australia (65%). Furthermore, nearly one in seven (14%) have already tried to buy Google Glass despite it not being currently available to purchase on the open market; again, a much higher proportion than in the US (7%), the UK (5%), or Australia (4%). The type of consumers most likely to have tried to buy Google Glass are males, those living in central regions and those with incomes of $80,000+ SGD.

Despite the high generic nexium from canada levels of purchase intention, almost three in five (57%) Singaporeans surveyed had concerns about drivers or bikers being distracted when using the roads, which could potentially not only endanger their safety but also the safety of others. A similar proportion (59%) were also concerned that pedestrians might not concentrate when crossing the road if they were wearing Google Glass.

When it comes to privacy, consumers in Singapore were slightly less concerned than Australians, with 69% saying they are concerned about some aspect of their privacy (compared to 71% in Australia, 69% in the UK and 68% in the US). The key privacy concern expressed is that others will have the ability to record their actions without their knowledge, according to half of those concerned about privacy (48%).

“Advances in technology bring about numerous opportunities for consumers, but they also raise concerns. Our aim was to find out how consumers in Singapore feel about the implications of wearable technology, such as Google Glass, and the results made fascinating reading,” said Julie dePontbriand, Director, ASEAN, Toluna. “Google Glass is not yet available on the open market, although it is clear that a high proportion of individuals have concerns about the potential impact on their privacy. This is an issue Google and other tech companies should address before such products become mainstream.”

(Click image to enlarge)

Toluna Survey