Many innovations that are seen in modern days came from people who simply had a great business idea and were passionate about it. From such a small beginning, entire industries have been created or transformed. Although many innovations come from the R&D departments, it’s in the minds of people where ideas come up.
Smart ideas come from people and made companies great. Game-changing products invented in the 1960s include contact lenses and the microwave, followed by the calculator, Email and the ATM machine in the 1970s, and PCs and CDs in the 1980s. International overnight courier services have transformed the 1990s, the same as the smartphone, MP3 players and Google´s success the 2000s.
Google realised that smart ideas would come from the bottom. Great technical ideas are not devised in a separate department, with resources directed by management to develop them. Google´s approach was to take the Googlers’ ideas to the engineers and convince them of the idea. This can lead to technical mistakes, but also means that the task to spread the idea falls upon the individual Googler. This approach helped Google to grow from 5000 to 9400 employees and from a US$ 3.2 billion turnover to US$ 23.7 billion within five years. Former Google CEO Eric Schmidt explained the success as follows, “the essence of the company is a little bit of disorganisation, because it allows it to see what´s next”.
No matter how big or small ideas are, little ideas can have big implications in our world and lead to innovation. Companies seeking to gain a foothold in their industries would do well to investigate other business ideas and concepts. Even if they are not directly linked with their own activity, it is a means of ‘thinking outside of the box’ and finding ways to throw new light on previously unseen opportunities.