Not for profit training and research organization IGD has kicked off a new research and insights platform with an Eastern focus that builds on the company’s existing expertise in the region: IGD Asia.
Lead by IGD’s team of industry experts headquartered in Singapore, the service will offer field-based research and analysis into Asian food and grocery retailing, providing businesses with in-depth information to trade successfully in the region.
The new platform will sit alongside IGD’s current global insights platforms, Retail Analysis, ShopperVista and Supply Chain Analysis, with a focus on future facing insights that cover the latest trends shaping the evolution of the grocery industry in Asia; the best retail innovations, in-store category excellence, and best in class promotional and seasonal activity.
Speaking on the launch of the new service, Louise Spillard, Managing Director of IGD Asia, said: “IGD Asia is a step change for businesses wanting to better understand and trade successfully with the FMCG industry in Asia. The relationships we have built with retailers and suppliers in Asia give us unrivalled access to what’s happening on the ground in the region and allow us to be uniquely placed to understand the challenges companies face and deliver the right insight and capability.
“What sets us apart is that we really understand retailers and manufacturers, both strategically and operationally. We know FMCG, we know what exceptional looks like, and we can show customers how to get there. Our insights not only show the “what” but importantly add value around the “how” and “why”. We help manufacturers understand their customers, the retailers, as well as understand how to operate within their own businesses better to identify and realise the opportunities available to them.”
IGD Asia Will provide in depth coverage of 18 markets across Asia, with a particular focus on China. Additionally, it will cover over 100 retailer profiles in the region, with information on latest strategies, forecast growth, news, store visit reports and photographs taken in-store.