Marketing intelligence and analytics firm, Impact Radius, has appointed Adam Furness as the new Managing Director of Asia Pacific, to continue Impact Radius’ mission of global growth. The company has also appointed Scott Brazina as the company’s first Chief Marketing Officer.
“Last year was a stellar year for Impact Radius. We more than doubled our volume year-over-year, significantly added to our team, expanded our presence in major markets including opening a new office in New York, and made major moves in bolstering our suite of products that are meeting the needs of today’s modern marketer,” said David Yovanno, CEO, of Impact Radius. “Scott is a talented, multifaceted executive whose deep experience marketing enterprise software, vision and leadership come at a critical inflection point as Impact Radius scales and sharpens its global go-to-market strategy. Adam is a recognized marketing leader and veteran in the APAC region in his own right, and his appointment demonstrates Impact Radius’ growth, vision and commitment to meeting the needs of today’s modern global brands. We’re thrilled to welcome both Scott and Adam onto a team that strives each day to set benchmarks for delivering smart marketing technology and iterative innovation to customers.”
Furness is a seasoned executive who has been scaling business operations of media, advertising and tech companies for the past 16 years. Prior to joining Impact Radius, Furness spent four years at RhythmOne (formerly RadiumOne) with his most recent role being Managing Director Asia Pac. He has also held senior leadership roles in sales, strategy, cross platform and business development at Southern Cross Austereo, Macquarie Radio Network and MI9 (formerly ninemsn).
“After meeting the executive team, learning more about Impact Radius’ advanced technology suite, expedited growth plans, client-focused approach, and desire to expand the Asia Pacific region specifically, I knew I wanted to be part of it,” said Adam Furness, Managing Director, Asia Pacific. “Not only do they offer smart solutions that are designed to perform, Impact Radius is a business that consistently attracts exceptional talent around the globe. I’m thrilled to be joining the team at such a pivotal time and working together to accelerate the plans for growth across APAC.”
Brazina and Furness will both report directly to CEO David Yovanno, respectively from Impact Radius’ New York and Sydney offices.