Ipsos has hired Sreyoshi Maitra as Designated Executive Director, with an additional remit to lead the Shopper Practice for Ipsos India.
Maitra moves from MRSS and has previously held senior level positions with Nielsen, Kantar IMRB and Kantar Milward Brown. Her expertise covers a vast number of areas in both Consumer and Shopper behavior, and also ROI on Channel spends.
Commenting on her appointment, Maitra says: “Ipsos is a young and dynamic organisation with a basket of compelling solutions. I look forward to partnering clients in their journey to uncover uncommon consumer insights and building stronger brands which are relevant to their audience.”
Krishnendu Dutta, Delhi Cluster Lead for Ipsos, comments, “With her wealth of domain expertise and experience, Sreyoshi will play a key role in deepening our relationship with clients, further bolstering our position in the market.”