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Ipsos hires executive director to lead Mystery Shopping

Global market research agency Ipsos has appointed Sonul Verdia as executive director to lead its Mystery Shopping Services. Verdia takes up charge with immediate effect and will report to Amit Adarkar, chief executive officer, Ipsos India.

Commenting on his appointment, Verdia, says in a press release, “Mystery Shopping has gained prominence from the marketer’s standpoint as it is an unbiased approach of measuring customer service and compliance standards. With organized retailing and buyers’ market, it covers a multitude of consumer touch points – brick and mortar, call centers, websites, social media, employees and competitors – to capture performance.”

Commenting on Verdia’s appointment, Adarkar says in a press release, “Ipsos India sees Verdia’s role as highly strategic. Verdia comes with a rich and deep experience in providing counsel to marketers in some of the key competitive global markets covering service, appearance, in-store promotions and product placement.”

Verdia joins from Bare International, where he was the managing director. In his eight years with the company, he held various positions. Previously, he was general manager, India, Middle East and Africa at Bare International.

Verdia started his career with American Express in 2000 and spent a decade across different departments of Corporate Customer Services, Risk Management among others.

Web: https://www.ipsos.com/en