Market research company Ipsos has entered exclusive negotiations to acquire prominent French market research group The BVA Family. Renowned for its expertise in packaging testing, customer experience, mystery shopping and research for government and public services, The BVA Family also boasts research methodologies in services, luxury, consumer goods and behavioral sciences.

With more than 900 employees globally, The BVA Family has a significant presence in the UK and Italy as well. Its brands include BVA (France), Doxa (Italy), BDRC (UK), and PRS IN VIVO (one of the world leaders in packaging testing).

Ben Page, Chief Executive Officer of Ipsos, commented: “This acquisition strengthens our offering in France and gives us new opportunities in the UK and Italy. The purchase of The BVA Family, respected for its expertise in a range of different areas of research, will encourage further growth and innovation together.”

Gerard Lopez and Pascal Gaudin, Chairmen of The BVA Family, added: “We are pleased to join forces with Ipsos, one of the world leaders in market research. This partnership allows us to leverage its international presence and solid competencies, significantly enhancing our capabilities to provide cutting-edge insights to our clients.”

The completion of this transaction is subject to the usual regulatory consultations and authorizations, in particular the completion of the procedures for informing and consulting the employee representative bodies in France, as well as obtaining the necessary competition authority approvals.