Global market research agency Ipsos has appointed Katharine Zhou as the Managing Director for Ipsos in Singapore. Katharine succeeds Joseph Chua, who will take on a new leadership role for Ipsos Asia Pacific. Katharine will report directly to Christophe Cambournac, Ipsos CEO AMEA.
Prior to this new appointment, Katharine was the APAC Managing Director for the Innovation and Marketing research specialist unit at Ipsos. She started her career with Ipsos in Singapore in 2003 before relocating to China in 2007 and returned to Singapore in 2012 where she first led the APAC Innovation business.
Christophe Cambournac said, “Katharine has been instrumental in Ipsos’ growth in Asia Pacific in the recent years. She has demonstrated success as both a business and people leader with her tireless dedication to clients and the people she works with. I am confident that Katharine and the team will continue the momentum of the business established under Joseph Chua’s leadership. Katharine and the team in Singapore are well positioned to support our clients and will continue to work closely with all our clients to meet their needs and plan to grow their business.”
Katharine comments, “In my 15 years with Ipsos, I have held many different roles across the region. But I would say this new role as Managing Director of Ipsos in Singapore is undoubtedly the most exciting one. The market research industry is changing, right along with our clients’. The dynamism of this digital era is changing our society and lives of consumers dramatically too. Singapore is an important gateway market for us with massive opportunities and many significant challenges. But I am confident the opportunities far outweigh those challenges. I am very excited about the many great initiatives I will be working with on my team.”
Former Managing Director, Joseph Chua will take on new leadership role for Ipsos in APAC with responsibility to grow the Healthcare and Automotive businesses from 2nd July 2018. Joseph successfully led the Healthcare business in Singapore from 2009 to 2015 prior to taking on the Country Manager’s role.