Global media and business Intelligence group Isentia has appointed Alex Yu as General Manager for Hong Kong. He has decades of experience leading media sales and B2B marketing initiatives in Hong Kong and mainland China. Alex will take ownership of managing Isentia’s operation in Hong Kong and continually drive the business development in the region.
Alex joined Isentia as the General Manager of Hong Kong in June 2017. He has deep insight in the media sales industry, media groups and mass media, including time with Maxus Communication, HK Cable TV, and JCDecaux Texon. He worked in the advertising sales team of Asia Inflight Ltd. (Ringier AG) for 10 years, leading the sales team there to formulate sales strategies and drive business development. He has rich exposure in Hong Kong and China’s B2B market and media industry.
In addition, to accommodate the rapid growth in the region, Isentia has moved the Hong Kong office to a more spacious location in the same area. With the acquisition of leading PR and marketing agency New Point Marketing Limited and press distribution service China Newswire and iPress.com.hk in the past two years, Isentia has extended its offering from media monitoring and analysis to an all-around media and business intelligence solutions, by adding actions on real data intelligence.
“Our growth has been so exciting and more space is critical to continue to support that growth,” said David Liu, Isentia Asia Chief Executive. “Alex’s extensive industry knowledge in Media and B2B marketing are going to help us accelerate the business development, and further enhance our market position in Hong Kong.”
Alex said “Hong Kong is a vital regional hub with an innovative marketing culture that provides great scope for growth in real data intelligence and the move to North Point will help further integrate Isentia’s client offerings in the business intelligence industry, including press release, media relations, monitoring, analysis, and content marketing strategy, execution, amplification and measurement.”