Kantar TNS has appointed Rowena Guerin as Managing Director of Myanmar, taking over from Jason Copland who returns home to Australia at the end of the year.
With over 20 years’ experience in the field of consultative marketing and business strategy, Rowena brings a wealth of knowledge from her time at major international research and consulting companies in Australia, Europe and Southeast Asia.
Rowena has been in Myanmar for over five years, and was part of the senior leadership team that set up and developed the Kantar TNS business in the country. In her role as Director of Research, she worked with a range of multinational and local brands to advise them on their marketing issues in the country.
Adrian Gonzalez, CEO of North Asia, Southeast Asia and Pacific, said: “We’re delighted to be promoting Rowena to lead the business in Myanmar. She has been an integral part of the team that established Kantar TNS in the country, and has been an invaluable advisor to our clients there for five years now.”
He continued: “I’d also like to thank Jason for his leadership and impact on the business in Myanmar. His passion and enthusiasm has helped shape the company and employees, and his expertise has built a strong reputation for Kantar TNS as marketers seek insights into this fascinating emerging market.”
Jason said: “We have a brilliant team settled at Kantar in Myanmar working across brand, innovation, customer experience, behavioural change, creative and media strategies, partnering with great people at our clients who are growing in Myanmar. Rowena is well placed to lead the team and continue to build and nurture these relationships.”
Rowena will take up her position in January 2019 and will report to Anne Rayner, Regional Chief Solutions Officer and CEO Myanmar and Cambodia.